There are many parts to a website project and ensuring all elements are considered up front is very important. The other key point to remember is your project is frankly just the start because a website should be a living breathing project that just evolves rather than ends.
For ECH Digital, the easiest way to think about a website is to imagine you are building a house from scratch. You could just get a local builder (developer) to knock you something up but there will likely be compromises all over the place. The better approach would be to do you groundwork and research first. Sit down with you architectural team and plan out the finer points of your house. Once the plans have been drawn up then proceed to building. Remember it is easier to remove a wall on paper than it is in brick!
A website is just the same, the developers would get you a functional website, but without doing some initial planning with the user experience (UX) team you will not get the optimised results you are hoping for.
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Website Analysis
Most companies already have a website. The sad fact is, not all websites are fit for purpose!
According to OFCOM, in their 2015 Communication Report, over 85% of 16-54 year olds in the UK have an internet enabled smartphone — and this figure is only going to grow. With search engines now prioritising mobile friendly websites that are regularly updated with fresh new content, it can mean websites over a few years old are going to be penalised.
We will conduct analysis to identify where the strengths lie in your website.
Website Optimisation
Structure, pages, pictures, meta data, content and code all affect how your website performs, and the better it performs the better the customer experience.
ECH Digital will conduct a through analysis of each of the above with recommendations on what works and what needs optimisation.
Analytics
The most straight forward way to measure your website is using the free Google Analytics. By implementing this correctly you will ensure your website is measuring all interactions and creating actionable information that you can use to better understand your customers.
This information is also invaluable in helping you optimise your website through a process of incremental improvements.
Technology
With so many technologies available to create your digital proposition it can be a daunting proposition to choose just one of them.
ECH Digital have experience with many of the leading CMS systems including SiteCore, EpiServer, Drupal, DNN, Joomla, Umbraco and Wordpress. We are therefore well placed to offer our insights.
Communications Strategy
Whether it is content for your website, emails, blog posts or social media, it all needs careful consideration.
We will help you structure your approach to content creation so that you are not repeating the process for every medium.